What is Modal Shift?
Changing from one mode of transport to another with lower emissions, such as switching freight from road to rail or encouraging cycling instead of driving.
Why it matters
Modal shift is one of the most effective strategies for reducing transport emissions without reducing the volume of goods moved. Rail freight produces roughly a quarter of the emissions per tonne-kilometre compared to road haulage.
Example
A drinks manufacturer switches 60% of its UK distribution from road to rail, using a rail-connected distribution hub. Transport emissions for those routes fall by 75%, saving 120 tCO₂e and reducing exposure to rising fuel costs.
Related terms
Logistics Emissions
Carbon emissions from the transportation, warehousing, and distribution of goods. Logistics emissions include fuel consumption, vehicle emissions, and energy use in distribution centres.
Decarbonisation
The process of reducing carbon dioxide emissions from energy systems, industrial processes, and other activities. Decarbonisation strategies include energy efficiency, electrification, renewable energy, and process changes.
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