Normative vs EcoHedge
Enterprise-grade versus SME-focused carbon accounting. A detailed comparison to help you choose the right platform for your business size and needs.
What is Normative?
Normative and EcoHedge both use financial data to automate carbon accounting. The core difference is scale: Normative is built for enterprise organisations with dedicated sustainability teams, while EcoHedge serves UK SMEs who need simplicity.
Both platforms use spend-based methodology to calculate Scope 3 emissions, but they package their offering very differently. Normative provides enterprise features, custom onboarding and dedicated support. EcoHedge provides self-serve setup, transparent pricing and a focused feature set.
Why people look for alternatives
- 1Normative pricing exceeds their budget
- 2Enterprise onboarding is too slow for their timeline
- 3They do not have a sustainability team to manage an enterprise platform
- 4They need UK-specific compliance features without customisation
Feature Comparison
| Feature | EcoHedge | Normative |
|---|---|---|
| Target company size | 10-250 employees | 500+ employees |
| Pricing model | From £24/month, transparent tiers | Enterprise custom pricing |
| Setup experience | Self-serve, 10 minutes | Managed onboarding, weeks |
| Team requirement | Any team member | Sustainability/finance team |
| Accounting integration | Xero (certified), QuickBooks, Sage | ERP systems |
| Emission factors | 277,000+ | Proprietary |
| UK compliance | Built-in (SECR, PPN 006) | Configurable |
| API | Factor + Categorisation | Enterprise API |
Why choose EcoHedge
Self-Serve from Day One
No sales calls, no onboarding meetings. Sign up, connect your accounts and get reporting.
95% Lower Starting Cost
From £24 per month. Enterprise quality calculations without the enterprise price tag.
No Specialists Needed
Designed for business owners and finance teams. The platform guides you through every step.
Other alternatives to consider
Greenly
Mid-market alternative. More accessible than Normative but more complex than EcoHedge.
Seedling.earth
UK SME focus with simpler feature set.
Flotilla
Growing platform with procurement integration focus.
Related reading
Enterprise defensibility, SME simplicity
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